Our weekly roundup of the most relevant articles this week in the small business world.
Headlines are full of cybersecurity breaches, and big businesses like Google and Facebook are some of the latest to fall victim to outside attacks. A vulnerability in Google+ is at least partially responsible for the company’s decision to shut down the platform for good, and a recent breach of Facebook’s network security may have compromised the personal information of almost 50 million users.
Of course, for such enormous companies, a breach is an embarrassing blip on the radar. Google is mostly terminating its social platform because no one uses it (the company reported that 90 percent of user sessions last less than five seconds), and the even the notorious Cambridge Analytica scandal cost Facebook a mere $644,000 in fines imposed by British regulators — peanuts for a company bringing in almost $100,000 in revenue every minute. But what would a $600,000 fine do to your small businesses?
Search engine optimization (SEO) will be more significant in 2019. Like previous years, its importance in serving as the stepping stone for small businesses to find online success continues to increase. In combination with a strong and effective digital marketing campaign, small businesses need an excellent SEO strategy.
Small businesses need to stay at the top of their game by appearing in local search results, not in just 2019, but every year. If you are an up-and-coming business or an established small business that wants to be bigger and do better in 2019, here are tips to improve your SEO practices in 2019.
Cloud computing has existed since the dawn of the internet, but only in recent years has it become a household term. Anyone who has touched a computer, tablet or smartphone over the last decade is regularly using cloud services.
Whenever we scroll through Facebook or Twitter, watch streaming videos, access an online email service like Gmail or Outlook, or use the apps on our phones, we are accessing data stored on the cloud. The general public has been quicker to adopt cloud services than the business world, mostly because the data that companies use to run and grow their businesses is highly sensitive.
Christmas is fast-approaching, and it won’t be long before the turkey is roasting in the oven and presents are being opened on Christmas Day. Now’s the time to show your appreciation and gratitude to the most important people in your business – your clients, customers and employees.
Sending holiday greetings is a great way for small business owners to create a personable, appreciative and long-lasting professional relationship with clients, customers and employees. Afterall, if it wasn’t for such individuals, you wouldn’t have a business.