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Funding-How does it work?

Reliant Funding CEO, Adam Stettner talks Growing the Business and Business Finance with Eversprint’s Malcolm Lui

Have you ever wondered what the difference is between banks and short-term financing companies? Well we can only speak for Reliant Funding but during the interview with, Adam and Malcolm discussed business differences, the future and to answer the questions you have about small business financing.

At Reliant Funding, we are all about the story behind the business. Not everyone knows how Reliant Funding started, struggled and came out at over $60 million in revenue in 2018.

Key Takeaways

  • 80% of Small Businesses that are seeking capital or are in need of capital are not being approved by traditional funding sources.
  • According to this Small Business Lending Index, the small business loan application approval rate is 27.6%.
  • Reliant Funding serves the under banked and cares about knowing the business and maintaining the relationship.
  • Underwriting at Reliant Funding is in-house and the process is about balancing existing financials with advancing money against future sales.
  • Reliant Funding’s repeat business rate is north of 50%.
  • The take rate on an offer for a renewal is over 88%.
  • Transparency and real conversations are a priority in order to provide people better funding with service they deserve.
  • Training at Reliant Funding happens daily, weekly and bi-monthly in addition to monthly all-team meetings that include the entire staff.

Interview Outline

  1. The Reliant Difference
  2. Why the Business Story Matters
  3. The Traditional Banking Business Model
  4. Our Model and How Factoring Works
  5. Costing Differences for the Customer
  6. The Reliant Funding Process and Concept
  7. Our Relationships
  8. Leadership Thoughts & Growth
  9. Goals for 2019
  10. Customers that we currently serve best

Find the Full Interview and Transcript

About Adam Stettner

Adam Stettner is the founder and CEO of Reliant Funding, widely acknowledged as a leading provider of funding to small and medium sized business. Reliant Funding has been recognized as one of the nations fastest growing companies by Inc. Magazine making their prestigious Inc. 500/5000 list 5 years in a row. Adam has been awarded Most Admired CEO finalist by San Diego Business Journal for four years in a row and made their 500 Most Influential Business Leaders list in 2016 and 2017. In addition, he was named a finalist for the 2017 Ernst&Young Entrepreneur of the Year.

About Malcolm Lui

Malcolm Lui is a Chartered Financial Analyst (CFA) and the Managing Member of Eversprint, a full service digital marketing agency that accelerates high values sales through automation. Eversprint’s engagements are exampled with; commercial insurance agencies and brokers, management consultants, manufacturers and service providers in recruiting, SaaS, security, information technology, medical, accounting and legal services. Malcolm proudly works with his team to help clients achieve their objectives by eliminating obstacles, capturing opportunities and leveraging his client’s strengths.

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